The nonprofit sector has been one of the most hard-hit industries amid The Great Resignation — a phenomenon in which more employees quit their jobs in a single month than they have in a century. According to the Forbes Business Council, even before the pandemic hit, the voluntary turnover rate for nonprofits was 19%, far outpacing the all-industry average of 12%.
Unrestricted (or undesignated) fundraising is the backbone of any nonprofit organization. These funds not only help you with your overall mission, but pays for your staff, office, electricity, and even the cost of fundraising itself. Unfortunately, donors are less interested in the granular details of what it takes to run a nonprofit than they are with the emotional engagement of your mission.
Giving Tuesday is just a few weeks away, but there is still time to prepare and maximize your impact during this important day for nonprofits. Your organization will likely see an influx of new and returning donors, each with their own engagement needs.
Mobile giving is an increasingly popular method of fundraising, especially as Millennials approach middle age and Gen Z enters the workforce. But the nonprofit sector still lags behind e-commerce in terms of mobile optimization.
With the annual giving season upon us, donors around the world are beginning to engage more with nonprofits and assess their recurring support. The Lilly Family School of Philanthropy at Indiana University recently released their 2020 findings showing that individual giving increased by 2.2% last year. With more attention on nonprofits, it’s important to look at the reasons why donors give and what you can do to increase engagement.
The nonprofit world has recently been in the headlines regarding both the pros and cons of celebrity endorsement. While the publicity that comes with celebrity attention is more than valuable, nonprofits still have the power to choose who they connect with.