Leverage Fundraise Up’s Insights Dashboard to better understand donor behavior

Posted by Ajay Chidrawar , July 7

Dashboard insights

Data has become the backbone of all effective nonprofits. It’s essential for making decisions about fundraising and marketing, enabling nonprofits to create campaigns that compel supporters to give. However, nonprofits are facing a big data problem: While organizations are already collecting enough data, they are struggling to understand how to use the data. Research finds that only 5% of nonprofits use data in every decision they make. But this is no fault of the nonprofit. In fact, it’s the technologies that they invest in that should provide analytics that are easy to access, simple to understand, and effortless to apply to fundraising and marketing strategies. 

 

Fundraising and marketing teams spend a lot of time, effort, and money in planning, perfecting, and launching exceptional campaigns. To improve campaign performance, these teams need to be able to understand which areas are effective and which aren’t really resonating with donors. Nonprofits shouldn’t have to be bogged down by highly complex data reports that require a data analyst on staff to interpret. 

 

The Fundraise Up team understands this challenge. It’s why we created the Insights Dashboard in the first place, and it’s why it’s the very first thing you see when you log on to your Fundraise Up account. The dashboard provides up-to-the-second data that is summarized in a simple and intuitive way. You can filter the data by date, campaign, designation, or source with a couple of clicks. Plus, we make it easy to toggle back and forth between one-time and recurring donations. 

 

With the dashboard, your fundraising and marketing teams no longer have to spend countless hours individually preparing reports. At Fundraise Up, we don’t believe in putting a cap on how many users can access your organization’s account. From operational to executive team members, everyone in your organization can create their own user account to review real-time fundraising performance data and make adjustments to improve campaign effectiveness.

 

daniel scott headshot“The ability to have multiple accounts for our different countries without having to log out and log back into the system has been a big benefit. Also, being able to look at those statistics as an organization overall or drill down to individual accounts has been helpful.” — Daniel Scott, Director of Information Technology, World Hope International

 

To better understand how donors are interacting with your nonprofit’s website, here are key metrics you can find in our dashboard: 

 

  • Donation snapshot: The snapshot will share how much your organization has raised in the selected date range. It’ll also include how much of the total amount is from recurring donations and how many total donations were received. 
  • Donation graph: You will be able to monitor trends in giving over the selected date range. Plus, you can filter and compare data across the amount raised each day, number of donations received each day, and number of recurring plans received each day. 
  • Recurring vs. one-time donations: See the difference between your recurring plans and one-time gifts. You can compare how much was raised, number of donations received, and the average amount from recurring donations and one-time donations. You can even see what percentage of donors are covering your transaction fees, what percentage were using user-suggested amounts, and what device donors gave from. 
  • Campaign breakdown: If you have multiple campaigns running at the same time, you can see how those campaigns are doing by applying the filter in the dashboard. 
  • Payment methods: Get a better understanding of who your donors are by learning which payment methods are most popular. 

 

The Insights Dashboard is a powerful tool available to all Fundraise Up customers at no additional cost. With the dashboard, your organization can make data-informed decisions to maximize fundraising and raise more funds to support your mission. 

 

To learn more about the dashboard’s capabilities, please contact your Customer Success Manager.


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