The Standing Desk

Notes, research, and company thoughts

3 Must-Haves to Energize More Peer-to-Peer Fundraisers

As rapid-growing technology advancements continue to transform our fundraising environment and provide donors with more and better ways to give, one thing that remains constant is the commitment of peer-to-peer fundraisers to their favorite charitable organizations. Peer-to-peer fundraising has been coined as the method for which people fundraise on behalf of their most-loved nonprofit organizations. Your biggest supporters can engage in this type of fundraising by creating their own online peer-to-peer fundraisers, collecting donations from friends and family members in person, or raising funds at a peer-to-peer fundraising event. 

The Salvation Army UK Reaches 49% Donor Conversion With Fundraise Up

A prominent organization well-known in the charitable sector, The Salvation Army UK has been fighting against inequality and transforming lives for the last 150 years. With focus areas like homelessness, poverty, addiction, domestic abuse, and emergency services, the organization is committed to helping those who are in need of critical assistance without discrimination. 
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The Death of Tracking Cookies: What Nonprofits Need to Know

    There has never been a time when the need for technology has been greater. We’ve entered an era when technology is no longer a nice-to-have — it’s a necessity. We use technology to conduct everyday activities, like maintaining relationships with our friends and family, ordering our weekly groceries, checking in with our dog at daycare, and even giving to our favorite charitable causes. 
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Making the Most of Your Corporate Program With a Matching-Gift Upsell

Partner Guest Post: Double the Donation      Corporate matching-gift programs are offered by companies big and small. These initiatives enable employees to request company matches in response to an individual’s own personal gift⁠ — effectively doubling the impact of a single donation.
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Is Your Donor Experience Leaving Out Spanish-Speaking Donors in the US?

With more than 1.5 million nonprofit organizations in the U.S., people looking to donate have no shortage of charitable causes to choose from. While the value and impact of your mission are usually top of mind when someone comes to your website to donate, a poor user experience can often lead to them donating less or worse — abandoning the donation altogether.  
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The Nonprofit’s Guide to International Fundraising

The generosity of Americans is vast, with a record-breaking $471 billion donated in 2020. While impressive, the U.S. actually ranks 24th in a long list of the world’s most generous countries in donating money — with Indonesia, Myanmar, and Australia leading the way — according to the “CAF World Giving Index 2021.” 
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Crypto Donations Are Coming to Fundraise Up

With the value of cryptocurrency on the rise, Fundraise Up is excited to announce that crypto donations for nonprofits are coming very soon. Crypto as a donation payment option is currently planned for Summer 2022, giving nonprofits yet another way to receive donations to help them accommodate every donor’s giving preference. 
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New Localization Feature Enhances International Fundraising for Nonprofits

Nonprofits struggle with routinely providing positive donation experiences for their international supporters. Most donation platforms show languages and currencies without taking into account the donor’s browser language setting or location. Even for nonprofits investing in platforms that convert a donation to the donor’s local currency, they are forced to navigate through a page that is either poorly translated or not in their preferred language. 
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The Impact of Donation Payment Options on Your Nonprofit’s Conversion Rate

Technology has exponentially enhanced the way people interact with organizations. The good news is that today’s consumer experience is now personalized down to every delicate detail — like being able to order your usual meal from the nearby sushi restaurant and pay with your preferred payment method on your favorite food delivery app. The bad news is that many nonprofits are not matching these consumer experiences, leading to not-so-great donor experiences. 
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