A new finding from our analytics team reveals the positive impact PayPal has on conversion.
To determine both the popularity and conversion impact of PayPal as a donation method, our team analyzed more than 170,000 transactions.
Of the studied transactions, it was found that PayPal is selected during a donation checkout 20% of the time, making it the second most popular donation method behind card-based options.
More importantly, Fundraise Up data reveals that PayPal has an overall positive impact on conversion regardless of whether it’s selected by a supporter as a donation method. When the option to give using PayPal is present, conversion rate rises by 6.6%
PayPal is a popular choice for digital donors—one in five donors selects it during the donation checkout process. And because PayPal’s very presence at checkout can increase conversion by several percentage points, we recommend implementing PayPal as a donation option where possible.