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The Standing Desk

Notes, research, and company thoughts

Prefill Checkout With Donor Details Using The Updated URL API

Digital marketers have long used marketing automation platforms to segment their audiences and personalize email outreach, and with good reason. Experian reports that personalized subject lines lead to a 26% increase in open rates, and data from the DMA reveals a 760% increase in email revenue when segmentation is applied to campaigns.
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