The Standing Desk

Notes, research, and company thoughts

Research: The Impact of Apple and Google Pay on Donation Conversion Rates

When it comes to digital wallets, PayPal has dominated the market since the earliest days of Internet 2.0. But the introduction of both Apple and Google Pay has diversified online payments to such an extent that their popularity can no longer be ignored.

Does Payment Method Determine Donation Amount?

Demographics — from preferred device, to age, to frequency of gifts — are crucial to predicting donor behavior. But what can we learn from observing payment method?
Read More
Ready to get started?