The Standing Desk

Notes, research, and company thoughts

Does Payment Method Determine Donation Amount?

Demographics — from preferred device, to age, to frequency of gifts — are crucial to predicting donor behavior. But what can we learn from observing payment method?

Research: Social Media Sharing Icons Shown Post Donation Further Engage Donors by 15%

After a donor makes a donation using Fundraise Up, we show them the Thank You Screen, and with Thank You Screen, you have the opportunity to display a set of Facebook, Twitter, LinkedIn, and email sharing buttons.
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Research: Off-site Donation Forms Clip Conversion by at Least 8%

  When a donor wants to give to your nonprofit it shouldn’t mean leaving your website.  
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