Unrestricted (or undesignated) fundraising is the backbone of any nonprofit organization. These funds not only help you with your overall mission, but pays for your staff, office, electricity, and even the cost of fundraising itself. Unfortunately, donors are less interested in the granular details of what it takes to run a nonprofit than they are with the emotional engagement of your mission.
Mobile giving is an increasingly popular method of fundraising, especially as Millennials approach middle age and Gen Z enters the workforce. But the nonprofit sector still lags behind e-commerce in terms of mobile optimization.
The nonprofit world has recently been in the headlines regarding both the pros and cons of celebrity endorsement. While the publicity that comes with celebrity attention is more than valuable, nonprofits still have the power to choose who they connect with.
Partner guest post: Cathexis Partners As we head into the month of July, many nonprofits are starting a brand-new fiscal year. That means that now is as good a time as any to review your fundraising campaigns and think about how you can improve them for the next fiscal year.