Technology has exponentially enhanced the way people interact with organizations. The good news is that today’s consumer experience is now personalized down to every delicate detail — like being able to order your usual meal from the nearby sushi restaurant and pay with your preferred payment method on your favorite food delivery app. The bad news is that many nonprofits are not matching these consumer experiences, leading to not-so-great donor experiences.
Mobile giving is an increasingly popular method of fundraising, especially as Millennials approach middle age and Gen Z enters the workforce. But the nonprofit sector still lags behind e-commerce in terms of mobile optimization.
When it comes to digital wallets, PayPal has dominated the market since the earliest days of Internet 2.0. But the introduction of both Apple and Google Pay has diversified online payments to such an extent that their popularity can no longer be ignored.
At Fundraise Up, we are committed to expanding access to more digital wallets no matter where you live. So, we are very excited to announce that Pre-Authorized Debit (PAD) payment is now available for all Canadian customers!