A prominent organization well-known in the charitable sector, The Salvation Army UK has been fighting against inequality and transforming lives for the last 150 years. With focus areas like homelessness, poverty, addiction, domestic abuse, and emergency services, the organization is committed to helping those who are in need of critical assistance without discrimination.
Technology has exponentially enhanced the way people interact with organizations. The good news is that today’s consumer experience is now personalized down to every delicate detail — like being able to order your usual meal from the nearby sushi restaurant and pay with your preferred payment method on your favorite food delivery app. The bad news is that many nonprofits are not matching these consumer experiences, leading to not-so-great donor experiences.