The question of whether or not to ask donors to cover transaction fees remains one of the most debated topics within the nonprofit sector. We at Fundraise Up previously addressed this question, and our conclusion was a resounding “yes” to asking donors.
The majority of Fundraise Up customers have taken advantage of our pre-donation upsell to convert more one-time donors into recurring donors. But 75% of customers are not taking advantage of the post-donation upsell.
The American Heart Association is one of the most well-known nonprofits in the USA and has spearheaded some of the most important research in its field. But over the course of the last year, they realized they were missing out on valuable revenue.