With the annual giving season upon us, donors around the world are beginning to engage more with nonprofits and assess their recurring support. The Lilly Family School of Philanthropy at Indiana University recently released their 2020 findings showing that individual giving increased by 2.2% last year. With more attention on nonprofits, it’s important to look at the reasons why donors give and what you can do to increase engagement.
The nonprofit world has recently been in the headlines regarding both the pros and cons of celebrity endorsement. While the publicity that comes with celebrity attention is more than valuable, nonprofits still have the power to choose who they connect with.
During a panel discussion at the 76th session of the United Nations General Assembly, Rainforest Trust publicly committed $500,000,000 to conserve 30% of the planet and reverse rapid biodiversity loss by 2030. Eight additional private funders joined this pledge — collectively promising $5 billion — along with heads of state who will enact policy changes.