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The Standing Desk
Notes, research, and company thoughts
Does Payment Method Determine Donation Amount?
Demographics — from preferred device, to age, to frequency of gifts — are crucial to predicting donor behavior. But what can we learn from observing payment method?
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Topics:
fundraising,
credit card,
payment methods,
apple pay,
paypal,
ach,
data,
research,
Digital Wallets,
Digital Donors
Showing PayPal As A Donation Method Leads To A 10% Conversion Hike
A new finding from our analytics team reveals the positive impact PayPal has on conversion.
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