The Standing Desk

Notes, research, and company thoughts

Does Payment Method Determine Donation Amount?

Demographics — from preferred device, to age, to frequency of gifts — are crucial to predicting donor behavior. But what can we learn from observing payment method?

Research: Showing PayPal As A Donation Method Leads To A Nearly 7% Conversion Hike

A new finding from our analytics team reveals the positive impact PayPal has on conversion.
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