The Standing Desk

Notes, research, and company thoughts

Continued Research on the Impact of Asking Donors to Cover Transaction Fees

The question of whether or not to ask donors to cover transaction fees remains one of the most debated topics within the nonprofit sector. We at Fundraise Up  previously addressed this question, and our conclusion was a resounding “yes” to asking donors. 
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Does Payment Method Determine Donation Amount?

Demographics — from preferred device, to age, to frequency of gifts — are crucial to predicting donor behavior. But what can we learn from observing payment method?
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The Surprising Benefits of the Post-Donation Upsell

The majority of Fundraise Up customers have taken advantage of our pre-donation upsell to convert more one-time donors into recurring donors. But 75% of customers are not taking advantage of the post-donation upsell.
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Research: Requiring A Donor's Mailing Address Cuts Conversion By Up To 18%

There’s long been debate as to whether nonprofits should require digital donors to include their mailing addresses when making online donations.
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Research: Showing PayPal As A Donation Method Leads To A Nearly 7% Conversion Hike

A new finding from our analytics team reveals the positive impact PayPal has on conversion.
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Research: Social Media Sharing Icons Shown Post Donation Further Engage Donors by 15%

After a donor makes a donation using Fundraise Up, we show them the Thank You Screen, and with Thank You Screen, you have the opportunity to display a set of Facebook, Twitter, LinkedIn, and email sharing buttons.
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Research: Off-site Donation Forms Clip Conversion by at Least 8%

  When a donor wants to give to your nonprofit it shouldn’t mean leaving your website.  
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