The Standing Desk

Notes, research, and company thoughts

Research: The Impact of Apple and Google Pay on Donation Conversion Rates

When it comes to digital wallets, PayPal has dominated the market since the earliest days of Internet 2.0. But the introduction of both Apple and Google Pay has diversified online payments to such an extent that their popularity can no longer be ignored.
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Continued Research on the Impact of Asking Donors to Cover Transaction Fees

The question of whether or not to ask donors to cover transaction fees remains one of the most debated topics within the nonprofit sector. We at Fundraise Up  previously addressed this question, and our conclusion was a resounding “yes” to asking donors. 
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The Surprising Benefits of the Post-Donation Upsell

The majority of Fundraise Up customers have taken advantage of our pre-donation upsell to convert more one-time donors into recurring donors. But 75% of customers are not taking advantage of the post-donation upsell.
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8 Types of Donation Friction and How to Spot Them

At Fundraise Up, it's our mission to eliminate friction in the donation process and convert more visitors into donors. But what exactly is friction and where do you encounter it?
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Research: Requiring A Donor's Mailing Address Cuts Conversion By Up To 18%

There’s long been debate as to whether nonprofits should require digital donors to include their mailing addresses when making online donations.
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Research: Showing PayPal As A Donation Method Leads To A Nearly 7% Conversion Hike

A new finding from our analytics team reveals the positive impact PayPal has on conversion.
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