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The Standing Desk

Notes, research, and company thoughts

Research: Requiring A Donor's Mailing Address Cuts Conversion By Up To 18%

There’s long been debate as to whether nonprofits should require digital donors to include their mailing addresses when making online donations.

Research: Showing PayPal As A Donation Method Leads To A Nearly 7% Conversion Hike

A new finding from our analytics team reveals the positive impact PayPal has on conversion.
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