When it comes to digital wallets, PayPal has dominated the market since the earliest days of Internet 2.0. But the introduction of both Apple and Google Pay has diversified online payments to such an extent that their popularity can no longer be ignored.
The question of whether or not to ask donors to cover transaction fees remains one of the most debated topics within the nonprofit sector. We at Fundraise Up previously addressed this question, and our conclusion was a resounding “yes” to asking donors.
The majority of Fundraise Up customers have taken advantage of our pre-donation upsell to convert more one-time donors into recurring donors. But 75% of customers are not taking advantage of the post-donation upsell.